Health services around the world see mobile as a new channel that will lower cost while improving the quality of care through new and innovative mobile healthcare solutions. Creative thinking on this topic is taking place within academic communities around the world. The GSMA want to foster and stimulate fresh thinking about mobile health in the top universities around the world. They are appealing to the best student brains to do something outrageously cool!

The GSMA Mobile Health University Challenge 2011-2012 seeks students that want to make a difference in the world with pioneering mobile health concepts, applications, and devices that address a health care need within wellness, awareness, diagnosis, treatment & monitoring, clinician support tools and health information systems.

The top 10 teams in the competition are given the chance to showcase their ideas at the prestigious GSMA-mHealth Alliance Mobile Health Summit in Cape Town, South Africa in May 2012 where they will have the opportunity to compete in the finals for a $5,000 prize of training and mentoring towards the future development of your innovation. The invited teams will also get full passes to the GSMA-mHealth Alliance Mobile Health Summit 2012 to network and engage with a number of the leading lights in the industry.

** NOTE: Our nominated team for the last University Challenge was just named finalists and will be competing in Barcelona on Feb 27 – March 1, 2012! **

The entrepreneurship@UBC Qualification Round

entrepreneurship@UBC has the opportunity to nominate one team to the GSAM Mobile Health University Challenge.  We will be holding a Qualifying Round to select the team.

Who can enter the Qualification Round?

Your team must consist of 2 to 6 UBC students in good standing.

How do you enter?

Develop a Mobile Health concept that will address a Healthcare need today. It could take the form of a business concept, or a technology development (application or device development) and could be aimed at any market, any health issue, any manner of end users, be it healthcare professionals, patients or consumers who want to keep well.

Submit the following information:

• Screen shots of the Application
• Executive summary of the entry
• Declare mobile/tablet app operating system, utilization of location based services

Applications should be emailed to info@entrepreneurship.ubc.ca

Key Dates

• Deadline for UBC Qualification Round submissions – March 4, 2012
• Top 5 selected – March 13, 2012
• Presentations by Top 5 to UBC Judges – March 14^th through March 21^st
• UBC Qualifying Round Winner Announced – March 22^nd

Judging Criteria

The judging criteria for our Qualification Round will be based on the GSMA Mobile Health University Challenge criteria

• Commercial Appeal: How much potential appeal is there to consumers, companies and professionals? Is it commercially, socially, politically, or personally appealing, relevant, or exciting?
• Essential Value & Utility: What is the level of indispensability and importance of the app?
• Innovation & Uniqueness: Is it freshly entertaining, or a new approach to an old problem, or a better way to do something efficiently/effectively/elegantly?
• UI and Quality of Experience: Is there clarity, simplicity, friendliness, and an intuitive feel of how the app works and what to do next? Is it attractive?
• Effective Use of API(s) & Technology: How well and to what extent is the app taking advantage of potential hardware and APIs?
• Significance of “Problem” App Identifies/Solves: Estimate how compelling the app appears to be in solving a difficulty that has been painful previously.
• Due Diligence: How well did the team cover what you consider the key questions? How well did the team demonstrate its understanding of this opportunity? How does the team envisage their solution developing over the short and long term?
• Meaningful Feedback: Does the solution provide user feedback and store historical data for easy user historical comparison?
• Global Markets: Does the solution address a medical issue of a specific region? How easily can the solution be adapted for other markets? How much of the world population (eg consider emerging markets) could benefit from the solution?
• Regulatory Considerations: Has the team researched the regulatory hurdles (eg clinical trials) and compliance issues that will need to be overcome for the solution to be market ready in their target markets?

We encourage solutions to be designed around commercially available, off-the-shelf devices, radio technologies and communication platforms. Examples for:

• devices include commercially available, off-the-shelf blood glucose meters, blood pressure cuffs, weight scales, etc.
• radio technologies include, Bluetooth, Bluetooth LE, ANT+, WiFi and cellular.
• communication platforms include wirelessly enabled data collection display and communication devices such as mobile phones, tablets and eReaders.

What happens if you win the UBC Qualifying Round:

The winning team will be the UBC nominated team to GSMA Mobile Health University Challenge .

By March 31^st you will need to:

• identify a university-affiliated faculty or doctoral student advisor for the team
• Select two members of your team to represent you in South Africa should you be selected as finalists
• submit the following to the GSMA Competition:
  • Screen shots of the Application
  • Executive summary of the entry
  • Declare mobile/tablet app operating system, utilization of location based services

The top 10 university teams will be selected to take part in the final round of the GSMA Mobile Health University Challenge 2011-12 in Cape Town, South Africa.

The process if you are in the top 10 is as follows:

April 14, 2012 – Finalists announced!

May 1, 2012 – Finalists must submit the following:

• Detailed proposal containing reference to judging criteria
• Pitch videos and all presentation media
• Demos uploaded: all pitches require some form of prototype as a proof-of-concept, whether a clickable mockup for what the product will look like to a solution running with partial or full functionality.

May 28 – June 1, 2012 – GSMA-mHealth Alliance Mobile Health Summit in Cape Town, South Africa

May 28, 2012 – GSMA Mobile Health University Challenge 2011-2012 Finals

For more information on the GMSA Mobile Health University Challenge: http://bmic.org/gsmamobilehealthchallenge/